The fitness app WeWard is making waves with its innovative approach to encouraging physical activity. By implementing a 'Walking Mode' feature, the app locks access to social media platforms like TikTok and Instagram until users reach a customizable step goal. This unique strategy aims to reduce screen time and promote a healthier lifestyle. Co-founder and CEO Yves Benchimol attributes the idea to a non-technical staff member, who utilized AI-assisted coding to develop the feature within two months. The concept emerged from a desire to demonstrate the power of AI-assisted coding and inspire employees to bring their ideas to life. Walking Mode builds upon WeWard's existing rewards system, where users earn 'Wards' for walking, which can be redeemed for various rewards. This feature is particularly appealing to those seeking to increase physical activity while reducing screen time, as social media often encourages a sedentary lifestyle. Benchimol emphasizes the app's focus on motivating users to engage in physical activities and disconnect from their phones. With a global user base of over 30 million across 29 countries, WeWard's impact is evident. The app's success lies in its ability to combine technology and health, offering a fresh perspective on fitness and well-being. This approach not only addresses the issue of excessive screen time but also encourages users to connect with their surroundings, earning digital rewards for being present in the real world.
