Get ready to dive into the captivating world of Softcult, a musical project that's taking the industry by storm!
The Twin Power of Softcult
Softcult is the brainchild of Ontario-based twins, Mercedes and Phoenix Arn-Horn, who have an incredible story to tell. These talented siblings previously rocked the stage as Courage My Love, but their journey took an exciting turn when they decided to embrace their authentic selves and explore new musical horizons.
Breaking Free and Finding Their Voice
Tired of being typecast as a "Warped Tour band," Softcult set out on a mission to create music on their own terms. They began experimenting with different sounds, blending shoegaze, grunge, and indie rock, and found their unique niche. Their monthly zine, SCripture, became a platform to build a community and share their artistic vision.
A Debut LP with a Powerful Message
When a Flower Doesn't Grow, Softcult's debut LP, is more than just an album; it's a journey of self-discovery and transformation. Mercedes, in a press release, described feeling "rootbound" as a form of dissociation, but the record takes an intriguing turn as she explores the unknown. The lyrics, "When a flower doesn't grow/ Do we blame the dying rose/ Or the soil that it called home?" leave us with a thought-provoking question.
A Second Chance at a Debut
We caught up with Phoenix Arn-Horn to discuss the release of their debut album, a rare opportunity for artists in their 30s. Softcult's journey is a nostalgic trip down memory lane, reflecting on the lessons learned from their previous band and the excitement of starting anew.
The Motivation Behind a Full-Length Record
Softcult's decision to create a full-length record was driven by their desire to explore their sound further. With four EPs under their belt, they felt ready to take on the challenge of crafting a cohesive album. The result? A diverse range of songs, from dreamy shoegaze to riot grrrl anthems, all tied together by their unique sound.
The Power of Self-Production
Being in control of their creative process was crucial for Softcult. The pandemic provided the perfect opportunity to refine their home studio setup, and they embraced the DIY approach. Self-producing allowed them to maintain their artistic vision and develop a sound that feels genuinely their own.
A Collaborative Songwriting Dynamic
Mercedes and Phoenix make a dynamic songwriting duo. Their creative process involves a healthy balance of pushing each other and knowing when to step back. They draw inspiration from each other's musical influences and work together to create a sound that aligns with their shared vision. As they continue to grow as artists, their collaborative efforts will only get more exciting.
The Inspiration Behind the Songs
Softcult's songwriting process is a blend of scheduled studio sessions and spontaneous voice notes. They draw inspiration from current events, personal experiences, and even each other's riffs and melodies. Their creative synergy is evident in the way they build upon each other's ideas, creating a unique and powerful sound.
A Carefully Sequenced Journey
The sequencing of When a Flower Doesn't Grow is intentional, designed to empower listeners and leave them feeling stronger. The album explores the idea that it's not the individuals who need to change but rather the environment that needs to be more conducive to growth and thriving. It's a powerful message that resonates throughout the record.
Switching Perspectives and Live Performances
Softcult's ability to switch perspectives in their songs adds a layer of depth to their live performances. Tracks like '16/25' and 'She Said, He Said' showcase their skill in storytelling and their ability to engage with their audience on a deeper level.
Exploring the Cycle of Pain
'Hurt Me' and 'I Held You Like Glass' trace the journey from buried pain to the numbness that follows. Softcult's ability to capture these complex emotions in their music is a testament to their songwriting skills. The contrast between the two songs creates a powerful juxtaposition that leaves a lasting impact.
The Role of Self-Deprecation
'Tired' is a song that explores the role of self-deprecation in normalizing self-doubt. Softcult's honest portrayal of their own struggles and the imposter syndrome they sometimes feel is a powerful message for their fans. It's a reminder that even artists who preach empowerment can struggle with their own insecurities.
The Twin Factor
As twins, Mercedes and Phoenix have an unspoken connection that goes beyond words. Their ability to communicate and understand each other on a deeper level is a unique advantage in their creative process. The "twin factor" is a powerful force that shapes their music and their dynamic as a band.
Softcult's When a Flower Doesn't Grow is available now via Easy Life Records. Don't miss out on this incredible musical journey!
