Get ready to experience entertainment like never before! Dolby is shaking things up at CES 2026, unveiling groundbreaking technologies that promise to revolutionize how we watch, listen, and feel our favorite content. But here's where it gets exciting: they're not just focusing on your living room; Dolby's immersive magic is hitting the road, too, transforming in-car entertainment into a whole new ballgame. And this is the part most people miss: Dolby isn't just about bigger sound and brighter pictures; they're redefining accessibility, making premium experiences available to everyone, everywhere.
Las Vegas, January 6, 2026 – Dolby Laboratories, the mastermind behind immersive entertainment, is taking center stage at CES 2026, showcasing innovations that push the boundaries of how we engage with entertainment. Imagine movies with colors so vibrant they leap off the screen, in-car audio that surrounds you like a concert hall, and streaming experiences that transport you directly into the heart of the action. That's the future Dolby is crafting.
As John Couling, Senior Vice President of Entertainment at Dolby Laboratories, puts it, “We’re not just enhancing entertainment; we’re reimagining it. From your living room to your daily commute, we’re creating experiences that are more immersive, more intuitive, and more connected than ever before.”
Streaming Gets a Major Upgrade: Dolby and Peacock Join Forces
Kicking off CES with a bang, Dolby and NBCUniversal announced a game-changing partnership. Peacock, the popular streaming service, is the first to fully embrace Dolby's cutting-edge picture and sound technologies. This means Peacock subscribers will soon enjoy blockbuster movies, original series, and live sports events like Sunday Night Football, NBA, and MLB in stunning Dolby Vision and Dolby Atmos. But it doesn't stop there. Peacock is also gearing up for Dolby Vision 2 and Dolby AC-4, technologies that promise even more lifelike visuals and crystal-clear dialogue, setting a new benchmark for streaming quality.
Controversial Question: Is this the death knell for traditional TV viewing? As streaming platforms adopt these advanced technologies, will viewers abandon cable and satellite services altogether?
Home Entertainment Reimagined: Dolby Atmos FlexConnect and Beyond
Dolby isn't just about streaming; they're transforming your home theater experience too. Partnering with LG, they unveiled the LG Sound Suite, a modular audio system powered by Dolby Atmos FlexConnect. This innovative technology offers up to 27 speaker configurations, delivering a cinematic Dolby Atmos experience tailored to your space. Imagine explosions that rattle your bones, music that feels like a live performance, and game days that become electrifying events.
But Dolby's not stopping at sound. Dolby Vision 2, the next evolution in picture quality, is coming to a growing number of TVs from Hisense, TCL, and TP Vision. This technology goes beyond HDR, utilizing Dolby's Content Intelligence and Authentic Motion to deliver a picture that's more authentic and true-to-life than ever before.
In-Car Entertainment: From Luxury to Everyday Drives
Dolby's immersive audio isn't confined to your living room. Over 35 automotive brands, from luxury vehicles to entry-level models, now offer Dolby Atmos, bringing concert-like sound to your daily commute. Mercedes-Benz is leading the charge, integrating Spatial Audio with Dolby Atmos into Apple CarPlay across its latest lineup, including the all-new electric GLC, CLA, and GLB.
Think about it: your favorite tunes, transformed into a 3D soundscape that surrounds you as you drive.
Pioneer's SPHERA takes this accessibility even further. As the world's first aftermarket in-dash receiver with Dolby Atmos, SPHERA brings this immersive experience to millions of existing vehicles, proving that premium audio isn't just for new car buyers.
The Future is Immersive: Gaming, Collaboration, and Beyond
Dolby's vision extends beyond movies and music. At CES, they're showcasing how Dolby Atmos can enhance in-car gaming experiences, partnering with developers like SmashLabs to create multi-channel games that truly come alive on the road.
Their collaboration with Qualcomm is another game-changer. By integrating Dolby's automotive products into Qualcomm's Gen 5 Snapdragon Automotive platform, they're providing a roadmap for car manufacturers to seamlessly incorporate Dolby Vision, Dolby Atmos, and Dolby AC-4 into their next-generation infotainment systems.
Looking Ahead: A Defining Year for Dolby
CES 2026 marks a pivotal moment for Dolby. As entertainment continues to evolve, Dolby is at the forefront, pushing the boundaries of what's possible. Their focus on accessibility, innovation, and immersive experiences promises to shape the future of how we connect with content.
What excites you most about Dolby's future? Are you ready to embrace the immersive entertainment revolution? Let us know in the comments below!
